ROUSSEL.STUDIO — Brest, France
Sports graphic designer
& art director
I’m Vincent Roussel. A graphic designer since 2020 and independent since 2024, I design key visuals, posters, photo composites and visual identities for sports and esports, from Brittany, for clients in France and abroad.
I design the look of major sporting events: the poster you pass in the metro, the visual that announces a game, the identity that follows a team all season long. For federations, teams, broadcasters and agencies.
Clients around the world
From Brest, for federations, teams, leagues, brands and agencies across Europe, the United States and the Middle East.
What I do
- 01
Key visuals & posters
Official event posters, race-day posters and announcement visuals, designed for out-of-home, print and social media.
Key visual • Official poster • OOH • Print • Social media
- 02
Art direction
I take the brief from the start, build the concept and the visual world, then roll them out to every final format.
Concept • Brand world • Broadcast graphics • Motion
- 03
Photo compositing
Player cut-outs, multi-layer compositing, color grading, and production files up to very large formats.
Cut-outs • Compositing • Color grading • Production
- 04
Identities & systems
Rebrands, court branding and multi-format templates your team can use on its own, even live.
Branding • Court branding • Templates
Selected work
See all projects
How I work
01
The brief
We start from the event, the audience, the formats you need and the release schedule. I then build a moodboard (references, colors, textures, typefaces) to set the visual world with you before designing.
02
The concept
I propose a direction: a key visual that sets the tone, signed off before anything is rolled out.
03
The roll-out
Once approved, the visual world is rolled out to every format: social media, out-of-home, print, broadcast, large format.
04
Delivery
Files ready to publish or print and, if needed, templates so your team can publish on its own.
Background
- 2020
Graphic designer at a communication agency, where I start working in sports.
- 2023
Art direction for the Arkéa Ultim Challenge – Brest, the solo round-the-world race.
- 2024
ROUSSEL.STUDIO is founded, dedicated to sports and esports. Official Vendée Globe poster for Team Malizia, Sanofi at the Paris Games, French 3x3 national teams.
- 2025
Bleacher Report, French athletics championships, eLigue 1, EDF, and the French basketball teams on the road to Qatar.
- 2026
Meeting de Paris, NBA on Prime for Amazon Prime Video, the Chicago Bulls with SPORTFIVE, and the last Formula 1 Grand Prix at Zandvoort.
Clients
HopscotchEredivisieChicago BullsGraphics HuntersAONOACOeLigue 1ECDFSanofiLNHSF ParisSPKTeam MaliziaNBAAthléThe RingJuventusFFBBBR FootballF1SportfivePSG
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