ROUSSEL.STUDIO — Brest, France
Sports graphic designer
& art director
I’m Vincent Roussel. A graphic designer since 2020 and independent since 2024, I design key visuals, posters, photo composites and visual identities for sports and esports, from Brittany, for clients in France and abroad.
I design the look of major sporting events: the poster you pass in the metro, the visual that announces a game, the identity that follows a team all season long. For federations, teams, broadcasters and agencies.
Clients around the world
From Brest, for federations, teams, leagues, brands and agencies across Europe, the United States and the Middle East.
- BrestThe studio
- ParisFrance : Hopscotch, eLigue 1, ECDF, Sanofi, LNH, SF Paris, Athlé, FFBB, Sportfive, PSG
- ZeistNetherlands : Eredivisie
- ChicagoUnited States : Chicago Bulls
- Le MansFrance : ACO
- HamburgGermany : Team Malizia
- New YorkUnited States : NBA
- TurinItaly : Juventus
- LondonUnited Kingdom : BR Football
- ZandvoortNetherlands : F1
- MiamiUnited States
- AtlantaUnited States
- DubaiUnited Arab Emirates
- MarseilleFrance
- Switzerland
What I do
- 01
Key visuals & posters
Official event posters, race-day posters and announcement visuals, designed for out-of-home, print and social media.
Key visual • Official poster • OOH • Print • Social media
- 02
Art direction
I take the brief from the start, build the concept and the visual world, then roll them out to every final format.
Concept • Brand world • Broadcast graphics • Motion
- 03
Photo compositing
Player cut-outs, multi-layer compositing, color grading, and production files up to very large formats.
Cut-outs • Compositing • Color grading • Production
- 04
Identities & systems
Rebrands, court branding and multi-format templates your team can use on its own, even live.
Branding • Court branding • Templates
Selected work
See all projects
How I work
01
The brief
We start from the event, the audience, the formats you need and the release schedule. I then build a moodboard (references, colors, textures, typefaces) to set the visual world with you before designing.
02
The concept
I propose a direction: a key visual that sets the tone, signed off before anything is rolled out.
03
The roll-out
Once approved, the visual world is rolled out to every format: social media, out-of-home, print, broadcast, large format.
04
Delivery
Files ready to publish or print and, if needed, templates so your team can publish on its own.
Background
- 2020
Graphic designer at a communication agency, where I start working in sports.
- 2023
Art direction for the Arkéa Ultim Challenge – Brest, the solo round-the-world race.
- 2024
ROUSSEL.STUDIO is founded, dedicated to sports and esports. Official Vendée Globe poster for Team Malizia, Sanofi at the Paris Games, French 3x3 national teams.
- 2025
Bleacher Report, French athletics championships, eLigue 1, EDF, and the French basketball teams on the road to Qatar.
- 2026
Meeting de Paris, NBA on Prime for Amazon Prime Video, the Chicago Bulls with SPORTFIVE, and the last Formula 1 Grand Prix at Zandvoort.
Frequently asked questions
01Who do you work with?
Federations, teams, leagues, broadcasters, brands and agencies, including the French Basketball Federation, the French Athletics Federation, the Chicago Bulls, Prime Video for NBA on Prime and NFL on Prime, Bleacher Report, eLigue 1 and Team Malizia.
02Do you work with clients outside France?
Yes. The studio is based in Brest, France, and I work remotely with clients across Europe, the United States and the Middle East: the Chicago Bulls, NBA on Prime and NFL on Prime, Bleacher Report in London and the Formula 1 Dutch Grand Prix in Zandvoort. We can work in English or French.
03Which sports do you cover?
All of them. Every sport has its own quirks, codes and audience, and that’s exactly what I love about working in sports. So far I’ve worked on basketball, football, soccer, track and field, Formula 1, offshore sailing, boxing, esports and the Olympic Games.
04What exactly do you design?
Key visuals and official posters, matchday and schedule release graphics, player photo composites, visual identities and court branding, plus social media templates. A project can be a single key visual or the full look of an event or a season.
05Do you work with agencies?
Yes, some of my projects are done alongside agencies: SPORTFIVE for the Chicago Bulls, Hopscotch for eLigue 1 McDonald’s and eFoot de France, Samba Digital for Olympique de Marseille, Graphics Hunters in the Netherlands for the Dutch Grand Prix, and Two Circles for NBA on Prime and NFL on Prime.
06Can you work with our brand guidelines and sponsors?
Yes, I do it for many clients: Formula 1 for the Dutch Grand Prix, the French Basketball Federation, eLigue 1, NBA on Prime and NFL on Prime. I also bring in sponsor brands, like Uber Eats and then McDonald’s for eLigue 1.
07When do we sign off on the work?
At two stages, before going any further: the moodboard, which sets the visual world (references, colors, textures, typefaces), then the key visual, which sets the tone. The rollout only starts once that visual is approved, so no one redoes every format at the end.
08Can you deliver templates our team can edit?
Yes. On top of the final files, I can deliver editable templates in every format: your team updates the text, photos or scores itself, through the season or live during the event.
09Do you also do motion?
Yes, art direction also covers broadcast graphics and motion. On animated projects, I work with motion designers and keep the art direction from start to finish.
10What do you need for a first call?
The event, the release dates, the formats you need and, if you have them, your brand guidelines and photos. A brief of a few lines is enough to get started.
11How much does a project cost?
Every project gets its own quote, based on the number of visuals and formats, the rollout and the schedule. The easiest way is to send me your brief, even a short one: I’ll get back to you within 24 hours.
Clients
HopscotchEredivisieChicago BullsGraphics HuntersAONOACOeLigue 1ECDFSanofiLNHSF ParisSPKTeam MaliziaNBAAthléThe RingJuventusFFBBBR FootballF1SportfivePSGNFLTwo CirclesPrime Video
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