MEETING DE PARIS 2026

Context

The French Athletics Federation selected me to lead the full art direction of the Meeting de Paris 2026, the Paris stage of the Wanda Diamond League circuit held at Stade Charléty.

‍Project Mission and objectives
‍Reinvent the collectible trading card concept, in place since the 2024 edition, with a visual direction that breaks sharply from previous years. The brief: colorful visuals that catch the eye on billboards as well as on social media, a background that changes from athlete to athlete, and a system that scales across every print and digital format, able to announce one or several athletes on a single visual.

‍Creative Universe
‍The art direction draws on the golden age of American sports cards from the 80s and 90s: achievement badges, tickets built into the composition, halftone textures, aged paper and retro typography. Each card takes on the national colors of its athlete. The Eiffel Tower, the Meeting de Paris signature, ties the whole collection together.

Rollout

A full campaign, from the Paris metro to social media
‍The visual system was rolled out across every touchpoint of the event: billboards in the Paris metro, on buses and in the streets, press placements in L'Équipe and Le Parisien, printed collectible cards, social media posts and stories, and motion design to bring the announcements to life.
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‍From teaser to reveal
‍The campaign unfolded like a true collection drop: a claw machine teaser announcing the brand new cards, followed by athlete-by-athlete reveals, from the ticketing launch with Armand Duplantis to the announcements of the French athletes.

Photography: Jean-Marie Hervio KMSP / FFA