Dutch Grand Prix 2026: The Final Lap

Context

2026 is the last running of the Dutch Grand Prix at Zandvoort. To close six years of home racing, GRAPHICHUNTERS asked me to create the weekend's visuals around a single theme: The Final Lap.

Brief and objectives

‍The race poster series (Super Friday, Qualifying Saturday, Race Day) and every rollout that came with it: large-format print, OOH, special banners and social visuals. Each poster had to stand on its own while still reading as part of one series, and hold up across every ratio.

‍Creative Universe
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‍The art direction borrows from the language of film posters: collage composition, a strong hierarchy between layers, drivers, cars and the atmosphere of the circuit staged together. A recurring star motif runs through all three posters and ties them together.

Templates

A system that works all race week
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‍Beyond the posters, the Dutch GP needed recurring visuals to pace the week: weekend announcement, pre-race show, full programme, countdown. I built a set of templates that reuse the codes of the series,  shapes, stars, patterns, colour, in a deliberately stripped-back version, with fewer elements, so the daily content stays readable without drifting from the identity of the posters.

Thank You, Zandvoort

A very tight turnaround
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Brief received a few hours before lights out, composition built straight away, adjusted right after the chequered flag with the weekend's images, and delivered the same day for a hot publish. The collage brings together all six Zandvoort editions, from 2021 to 2026. Around sixty elements assembled in a very short window, with a paper background and hand lettering that pull the result towards a keepsake rather than a promo poster.