2027 Qatar World Cup Qualifiers

Context

The French Basketball Federation (FFBB) entrusted me with the art direction for the French national teams during the qualifying phase for the 2027 FIBA World Cup in Qatar.

‍Project Mission and Objectives
‍Design of a comprehensive visual identity accompanying the French teams' journey to Qatar. The project integrates modular and customizable templates through dynamic objects, enabling effective adaptation across all communication materials.

‍Creative Universe
‍The art direction revolves around a fusion between the French national team's DNA and Qatari identity: color palette inspired by Qatar and unique to each team (women's and men's), distinctive graphic patterns, visual references to the French national basketball teams.

Templates

Multi-format template design for real-time broadcasting

‍The concept is built on three essential pillars: ease of use, optimal functionality, and instant adaptability. Thanks to the dynamic object system, a single adjustment automatically generates all necessary multi-format variations.
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‍Operational Advantages
‍This technical solution enables ultra-fast visual editing, including live updates during matches. The communication team can produce content in record time, pressure-free, ensuring maximum responsiveness across all broadcasting platforms.