Chicago Bulls — NBA Schedule Release

Context

For the NBA 2026/27 schedule announcement, SPORTFIVE commissioned me to create a series of visuals for the official Chicago Bulls France account. The concept: pitting Benny, the franchise mascot, against the league's most iconic mascots, with a custom-built setting for every poster.

Four worlds make up the carousel, delivered in 4:5, the Texas desert against Coyote, Champ and Clutch; the Empire State Building as a nod to King Kong; Chicago's elevated tracks for the homecoming; and a high school court at sunset for the rookie showdown.

Each image is conceived as a movie poster, with one constant rule: push the staging as far as it goes without ever making a mascot unrecognizable.