eLigue 1 McDonald's — 2025
Client
eLigue 1 McDonald's / Hopscotch Group
Date
2025
Categories
Creative direction / eSport
Match of the Week — Art Direction for eLigue 1 by McDonald's
Each week, we supported eLigue 1 by designing the visuals for the BIG MATCH by McDonald’s—the must-watch showdown on FC 25.
The goal: create a bold and recognizable identity around the Match of the Week, with a striking visual style tailored for social media.
Day 3 — The Big Match Takes on a Peaky Blinders Vibe
Day 5 — Big Match: Binary Knights
Day 7 — Big Match: A High-Speed Duel
Day 10 — Big Match: Steel and Blood
Day 11 — Big Match: On the Kings' Checkerboard
NEXT PROJECT
