French 3x3 Teams Poster

Client

Fédération Française de Basketball

Date

2024

Categories

Art Direction / Graphic Design

Introduction

The French Basketball Federation entrusted us with the creation of a poster celebrating the outstanding performances of the French 3x3 basketball teams for the 2023-2024 season.

The brief was clear: highlight the major victories of our national teams, such as the men's Olympic silver medal, the Women's Series gold, the women's European silver, and the U18 world bronze.

FFBB 3x3 medalists poster: Silver, Gold and Bronze podiums of the 2023-24 season

Approach

We chose the colors of the French flag, complemented by grainy textures and graphic elements such as grids and markings specific to 3x3 basketball.

These visual choices, combined with the inclusion of the year and discipline, reinforce the context and firmly ground the poster in the world of this urban sport.

We opted for a "mirror" composition to showcase the players, creating perfect visual balance.

The photo treatment was carefully designed to feature cool tones, aligning with the artistic direction of the poster.

Close-up portraits of the France 3x3 players, blue and red treatment
Detail of the blue, white and red painted texture on the FFBB 3x3 poster
Detail of the FFBB 3x3 poster: a player's face blended into the painted texture
Embossed 3x3 logo on the blue texture of the FFBB poster

Adaptations

The final design was adapted into multiple formats to suit different communication channels: a primary print version in 40x60 cm for event posters, and adaptations in 4/5, 9/16, and 16/9 for social media platforms.

Mockup of the FFBB 3x3 poster as a print and on a phone